Strategy of Recreational Sport Tourism for Increasing Family Income in GanZi, China
Abstract
Background and Aim: The rapid development of global tourism, particularly in recreational and sports tourism, has been bolstered by economic growth and improved living standards. This study aims to develop a comprehensive strategy for enhancing family income in Ganzi by promoting recreational sports tourism.
Materials and Methods: A Research and Development (R&D) methodology was employed, including a survey of 132 residents and 278 tourists. Data were collected using structured questionnaires and interviews and analyzed through descriptive statistics, SWOT analysis, and expert evaluation.
Results: 1) 86.36% of residents reported an increase in income, and 51.52% observed a rising trend in household income; 2) Ganzi’s unique integration of sports and tourism attracted 64.39% of tourists to the area; 3) The SWOT analysis results indicate that Ganzi, with its rich natural resources and cultural strengths, has unique potential for tourism development.
Conclusion: The results suggest that the strategic development of recreational sports tourism in Ganzi can significantly contribute to economic growth and improve the quality of life for residents. To sustain this growth, the study recommends diversifying tourism products, improving infrastructure, and fostering regional cooperation.
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