Design and Development of Innovative Cat Products Inspired by Yunnan Wamao Culture

Abstract

Background and Aim: The Chinese pet industry, valued at 598.2 billion yuan in 2023, is witnessing unprecedented growth, particularly in the cat segment. However, the demand for innovative pet products that are culturally rich is still significantly unmet. This study aims to address this gap by integrating Yunnan Wamao, a traditional decorative item symbolizing protection and prosperity, into modern cat product design. In addition, by adhering to principles such as culturally sensitive design, which emphasizes respecting and integrating cultural elements in the design process, this study seeks to enhance the cultural value and market appeal of the products. This study explores how to endow products with deeper meanings through cultural storytelling, with the objective of creating products with unique cultural charm and establishing a distinctive brand identity in the pet product market.

Materials and Methods: Qualitative research methods were employed, including field research and in-depth interviews with two creators of Wamao and one collector to extract cultural insights. Additionally, a survey of 100 cat owners collected feedback on Wamao-inspired product prototypes in terms of aesthetics, functionality, and cultural value, and the products were refined based on this feedback.

Results: Findings indicate that the incorporation of Yunnan Wamao elements in product design significantly enhances consumer appeal, especially among younger consumers aged 20-35, who prefer unique and culturally symbolic designs. Notably, key challenges identified include the need to balance traditional aesthetics with modern functionality. Consumer feedback indicates a preference for interactive features and cultural value in products. These findings align with the theory that consumers use product choices to express their identity. Balancing aesthetics and functionality is a classic product development challenge, and this study offers new solutions by blending traditional and modern elements.

Conclusion: This study demonstrates that integrating intangible cultural heritage into pet product design not only preserves traditional elements but also satisfies contemporary consumer needs. It offers a model for designing products that balance cultural and practical elements, helping the pet product industry innovate and achieve cultural and commercial success.