Factors affecting the use of beauty clinics in Pathum Thani province

Abstract

The purposes of this research were 1) to study factors affecting the use of beauty clinic in Pathum Thani province and 2) to propose guidelines for improvement of beauty clinic’ service quality. This research was a quantitative research. The samples were 400 people who live in Pathum Thani Province. The research instrument used to collect data was a questionnaire. The statistics used to analyze data were percentage, average, standard deviation, T-Test, and F-Test

The result of the research showed that 70.5% of respondents who used service at the hair salons were females. 80.0% of respondents were about 20 – 40 years old. 36.0% of respondents had average income about 10,001 – 20,000 bath per month. 45.0% of respondents were students and 67.0% of respondents were undergraduate students. 81.0% of respondents were single. The marketing mix factors at the highest level were product, place, service quality, and people. The marketing mix factors at the high level were physical evidence, service, and price, respectively. Final, there were suggestions application to improve the beauty clinic into efficacy.