Intellectual Media and Information Consumption ability of People in Thanyaburi District, Pathum Thani Province

Abstract

This quantitative research aimed 1) to study the ability to consume media and information wisely, and 2) to study factors affecting the ability to consume media and information wisely of the people in Thanyaburi District, Pathum Thani Province. The samples of 400 people in Thanyaburi District, Pathum Thani Province were randomized with stratified sampling method. The research instrument was a questionnaire, and statistics used in this research were percentage, average, and standard deviation.

            The research findings showed that 1) the people had the ability for media and information evaluation in terms of considering up-to-date media and information, analyzing media with appropriate information or with severe consequences, and synthesizing and summarizing media and information to make sure that the content could serve their purposes. 2) The factors affecting the ability to consume media and information wisely of the people in Thanyaburi District, Pathum Thani Province indicated that the content factor affecting media and information consumption wisely was the information involving with perception and beliefs of human morality and ethics. The factor of supporting communities and learning centers affecting media and information consumption wisely was the motivation to consume the information continuously. And the personnel factor affecting media and information consumption wisely was the teachers with understanding of their students to guide and promote them to consume the media and information creatively.