Quality Improvement Guidelines of Effective Service Management for the Services of the Support Department of Direct Business Members of the Health Food Business Group of the Thai Direct Selling Business Association after the Covid-19 Situation

Abstract

The objectives of this research were to: 1) to examine the service management of the direct selling business in the group of health and beauty supplements regarding the direct marketing of the Thai Direct Selling Business Association, 2) investigate the service management quality of the direct selling business in the health and beauty supplement group of the Thai Direct Selling Business Association in the view of the service recipient, and 3) determine an effective guideline to improve the quality of service management for setting up as a service management strategy of the direct selling business in the health and beauty supplement group of the Thai Direct Selling Business Association, Bangkok Area in the future. The study was a mixed methods research (Mixed Research Methodology). The sample group/target group was 12 Thai direct selling companies of the Thai Direct Selling Business Association that were calculated from the sample size/target group by using the Taro Yamane formula at an error level of .05. The statistics used were descriptive statistics including frequency, percentage, and mode.  The data was compared with the inferential statistics, t-test (One Sample t – test: test value = 3) Then, the data collected from documents/literature/interview forms were analyzed by using content analysis. It was found that: 1) Direct marketing for Thai businesses with direct sales companies that organizes services to promote independent direct sales business were in line with the standard of direct sales companies to promote independent distributors direct sales business. All 3 direct sales companies were able to improve the quality of their services in various areas. 2) When having commitment to development as a direct sales company, promoting independent distributors in the direct sales business, operators would be able to take relevant actions in response to the policy. 3) The Thai direct sales companies were able to provide their services that meets the requirements to certify the standards for direct sales companies, Department of Business Development.