Developing of Creative Buddhist Tourism in Thang Phra Subdistrict, Pho Thong District, Ang Thong Province

Abstract

This qualitative research aimed to explore and compile local resources for the development of creative Buddhist tourism in Thang Phra Subdistrict, Pho Thong District, Ang Thong Province, based on the principles of creative and community-based Buddhist tourism. Data were collected primarily through individual semi-structured in-depth interviews with 15 community representatives and 10 representatives from local government agencies. Supplementary techniques included non-participatory observation and document analysis. The findings revealed three key approaches to the development of creative Buddhist tourism in Thang Phra Subdistrict including 1) Short-term development (0–3 months)—establishing a subdistrict-level working group and a community visitor information center, designing directional and interpretive signage, and conducting training programs for local Buddhist storytellers and youth guides; 2) Medium-term development (3–9 months)—launching half-day and full-day tourism routes with interactive workshop packages such as traditional dessert making and local performances etc., promoting creative activities that integrate temples, food, and local wisdom, and developing prototype eco-friendly local products with both offline and online distribution channels; and 3) Long-term development (9–24 months)—expanding collaborative networks among tourist sites, entrepreneurs, and local agencies, implementing revenue-sharing models to ensure community benefits, and establishing joint marketing partnerships with the provincial tourism office, digital media, and online tour-booking platforms. These results highlight an integrated and participatory framework for developing sustainable and creative Buddhist tourism. The study provides practical guidelines for local authorities, community enterprises, and tourism planners to enhance cultural heritage preservation, strengthen local economies, and promote sustainable tourism practices in rural Thailand.