Developing sustainable strength of community enterprises through an entrepreneurial mindset.

Abstract

The business operation characterized in the community enterprise is one of the business facing with the risk from the change of the external environment such as economy, society, technology,  competitors and consumer’s behavior in the new era, and, or even they lack the resources and capital. This is the drive in which the entrepreneurs have to find out the possible solution in order to survive in the risk situation affecting the operating business. They try to develop the entrepreneurial mindset that happened to the community enterprises, so they need to have the capacity of thinking, analysis and process which can create information to handle their organization. They can overview all business aspects, seek the surrounding opportunities, manage the threats, and perform the clear vision to practice. They can examine the risk with the proper-situation plan that can examine their efficiency, capability, and limitation promptly since it can develop their success without performing the obstacles and threats to undermine this determination to grow in the community enterprise. By this entrepreneurial mindset, it is so important that it reveals in the achievement, the flexibility, and the adaptation among the unstable environment, and it can adjust their attitude for the organization and establish the self-awareness to learn the new issues for the development. Thus, the organization ‘s advancement is the alternative for settling their community enterprise’s sustainable strength.