THE CUSTOMER BEHAVIORS AND CUSTOMER NEEDS AFFECT ON THE SERVICE INTENTION OF PEA VOLTA EV CHARGING STATIONS

Abstract

            This research aimed to study consumer behavior, needs and intention to use and to study consumer behavior, needs that affect the intention to use PEA VOLTA charging station. The population is 31,515 electric car users in Thailand. The sample group was 395 people, selected by quota sampling. The statistics that were used for analysis of this experiment were frequency, percentage, mean, standard deviation, one-way analysis of variance and multiple regression analysis.

            The results showed that the majority of respondents charged when the battery level was below 25%, with a monthly charging fee of 1001-3000 Thai baht. They used PEA VOLTA charging stations because they were fully charged with such a short amount of time. With researched data from Google Search, people are most satisfied with PEA VOLTA charging stations. They decided to the charging station by themselves. They used the service 3-4 times per month since it was cheap. The overall importance of needs and intention to use PEA VOLTA charging station was at a high level. The results found that consumer behaviors that affected the intention to use PEA VOLTA charging stations were battery charging, charging cost, information search channels, and impressive charging station. And the frequency of using the service. The results of the multiple regression analysis at the 0.05 significance level found that demand can predict the intention to use the service by 29.7 percent