Communication for Power Negotiation of the Underground Lotto Gamblers

Wachirarat Nirantechaphat; Asawin  Nedpogaeo

doi:10.60027/ijsasr.2023.3116

Authors

Wachirarat Nirantechaphat Graduate School of Communication Arts and Innovation Management, National Institute of Development Administration (NIDA), Bangkok 10240, Thailand https://orcid.org/0000-0001-7492-5012
Asawin Nedpogaeo Graduate School of Communication Arts and Innovation Management, National Institute of Development Administration (NIDA), Bangkok 10240, Thailand https://orcid.org/0000-0001-9312-9732

DOI:

https://doi.org/10.60027/ijsasr.2023.3116

Keywords:

Communication; , Power Negotiation; , Underground Lotto Gamblers

Abstract

Background and Aim: This paper aim to investigate that communication in negotiating the power dynamics among Underground Lotto Gamblers. This article is part of the research on the Identities and Communication Networks of Middle-Class Underground Lotto Gamblers. Its purpose is to study communication in negotiating the power dynamics among Underground Lotto Gamblers. The study identified the following real-world bargaining strategies: (1) The bargaining power of capital owners is symbolic bargaining. (2) The bargaining power between the dealer and the lottery seller involves negotiating to build confidence. (3) The bargaining power between lottery dealers and lottery gamblers includes cultural bargaining, economic bargaining, social bargaining, negotiating lottery rules, and negotiating the power of sellers. This extends to lotteries in the realm of social media.

Materials and Methods: Through the qualitative approach, this paper investigates the phenomenon.

Results: The results suggest that the bargaining power is driven by two objectives: preserving honor and dignity, as well as maintaining the business network of Underground Lotto. First and foremost, it is evident that both the dealer and the lottery seller must demonstrate their ability to resolve issues for network members in case the police request tribute or make arrests. Additionally, this is manifested in establishing communication channels and defining rules. These rules encompass setting limits for lottery sales/installments, paying tribute, providing discounts, organizing promotions, employing lottery-winning techniques, determining payment receipt periods, and setting a limit on the number of participants.

Conclusion: It is hoped that these elements are essential in any real-world business, including those operating on social media.

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