Community Participation for developing the potential in occupation

Abstract

                  Community Participation for developing the potential in occupation is the qualitative research. The participant observation and the in-depth interviews methodology were designed to collect field data with a total number of 57 respondents. The results of the research were presented in 4 themes: 1) the assessment of the potential of a community to lead oneself to the goal of developing the occupation potential 2) the change outcome of the target group 3) the change in the target group and their participation in activities under the program and activities of the community enterprise 4) the social impact and its utilization. The research results showed that after the potential development project was run, the target audience has changed in terms of skills and ability to the marketing communication in higher. They were changed from the passive audience to the active audience who could show the participation, the reflection, the self-acceptance, and the rejection action. There has been a change in participation in activities under the program at different levels. The participation in basketry craft development activities remained at the level of “Marginal Participation” which was different from the marketing communication activities and the skill development activities in cost accounting were at the level of “Partial Participation”.  It was found that the activities that the target group participated in at the “Full Participation” level were activities related to the benefits management including setting the selling price allocating marketing expenses (which has never been), the acceptance and refusing feedback to improve the innovation of Klum-semi-automatic sharpeners.