From the Desire to Pace of Life, Toon Bodyslam, to Communication to Create Identity

Abstract

In this article, the author takes the phenomenon of stepping into life, “Toon Bodyslam,” to review Maslow's hierarchy of needs and the concept of identity. It is to project an image to show the formation of identity from the past, from the path of being an artist to the top, such as running to raise funds in "The Kao Kon La Kao Project." It continues to the present, especially in the era of globalization, where people face an identity crisis. From the analysis of communication to create the identity of  “Toon Bodyslam,” it was found that many dimensions and changes depending on the situation, including 1) an identity that needs a space to show musical talent, 2) the identity of being a singer, 3) the identity of being an athlete, 4) the identity that wants to declare victory, and 5) the identity that wants to complete. This concept is consistent with Maslow's hierarchy of needs, which consists of stage 2 Safety needs, stage 3 Love and belongingness needs, stage 4 Esteem needs, and stage 5 Self-actualization needs. Therefore, even if one person, Toon Bodyslam, has a multi-dimensional identity, how he will communicate with others depends on political, economic, social and culture that the person must negotiate to win as well.