Business plan for the development of homestay at Motha Village, Mae Usu Subdistrict, Tha Song Yang District, Tak Province

Abstract

This research aimed to study prepare a homestay business plan Ban Mo Tha, Mae Usu Sub-district, Tha Song Yang District, Tak Province. The sample group used in this study was the homestay group at Ban Mo Tha, Mae Usu Sub-district, Tha Song Yang District, Tak Province. The group consisted of four people. The tools used in the study were questionnaires and group discussions. The data were analyzed and interpreted as descriptive characteristics

The results of the homestay development study for tourism based on cultural capital,           Ban Mo Tha, Mae Usu Sub-district, Tha Song Yang District, Tak Province, There is an assessment of the potential of Ban Mo Tha homestay good level. The aspect that had the most evaluation results appeared to be culture because the house had a distinct identity, culture and traditional local way of life. The aspect that has the least evaluation results found to be public relations. This is because Ban Mo Tha homestay is a newly opened homestay without the advertisement. For the preparation of the business plan, it was found that the Ban Mo Tha homestay had 4 houses available. There is a tent service. Organic products that were grown in the community were used for cooking. The homestay also had a weaving learning center. weaving brooms course was available for tourists learn and experience the way of life of the community. From analysis, there were weak points of the homestay. the homestay was newly open for service that is not less popularity.  The homestay was lack of media or advertisements to promote the homestay to community. Opportunity was that people were increasingly interested in nature, making natural attractions more popular. An obstacle was that natural tourism is directly affected on the nature to be deteriorated what cause climate change. It will make tourists who stay in the area cannot go out to see the nature. In addition, the business has a short-term goal of creating its own online media to be vacation destination among nature lovers.  As for the long-term goal, it is to retain customers and create a cultural learning center for tourists. The business has targeted target customers who are middle-income tourists and the higher income who enjoy relaxing nature and have a passion for experiencing new way of life and culture in the community. The homestay at Ban Mo Tha business gained income of 345,600 baht per year, with a total operating cost of 134,400 baht per year. Raw material separately costed 76,800 baht per year and operating expenses costed 57,600 baht per year, resulting in a profit of 178,381 baht per year.

Keywords: Development, Tourism, Culture, Homestay