Published: 2022-05-09

Full Issue

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Original Research

DONORS’ MEDIA EXPOSURE, OPINION TOWARDS COMMUNICATION AND INTENTION TO DONATE TO SIRIRAJ FOUNDATION IN COVID-19 PANDEMIC

Siriphen Bamrungchit, Adchara Panthanuwong

1-11

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MEDIA EXPOSURE, KNOWLEDGE, ATTITUDES, AND BEHAVIORAL TENDENCIES TOWARDS THE 50:50 CO-PAYMENT SCHEME IN THAILAND

Anuwat Phothong, kalayakorn worakullattanee

12-24

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THE EFFECT OF MARKETING COMMUNICATIONS THROUGH THE KING POWER #SHOPSAVE STAYSAFE CAMPAIGN ON CONSUMER PURCHASE INTENTION OF LUXURY BRANDS

Preeyaporn Promarak, Adchara Panthanuwong

25-35

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CONSUMER OPINIONS TOWARDS ONLINE INFLUENCERS AND PURCHASE INTENTION OF LUXURY BRAND PRODUCTS

Supitchaya Chuenjit, Adchara Panthanuwong

36-49

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THE STRATEGY AND PROCESS OF JOURNALISTIC PHOTOGRAPH PRODUCTION ON THE STANDARD FACEBOOK FANPAGE

Seksan Rochanametakul, Prapaipit Muthitacharoen

50-62

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THE MEANING OF THE CHARACTER OF PRINCIPAL WIFE IN THAI TELEVISION SOAP OPERAS

Naphaphat Srisangmueang, Nitida Sangsingkeo

63-82

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