Upgrading local herbs to support agricultural tourism A case study of San Sai Mahawong Subdistrict, Saraphi District, Chiang Mai Province

Abstract

This research to upgrade local herbs to support agricultural tourism: A case study of San Sai Mahawong Subdistrict, Saraphi District, Chiang Mai Province. Using Participatory Action Research with the desire to develop a career and create a new career. Developing existing community products to support new careers and adding new products derived from local wisdom to meet standards, safety, and acceptance and build confidence for consumers. The researcher conducted a field trip to study various contexts to study the current environment and the expected future environment of the community. Therefore, the tools to analyze the current environment and potential were held meetings with the people and related agencies. In this regard, training on marketing and product development has been organized by developing an existing product of 1 type, which is Chiang Da vegetable tea and proceeding to create a new product of 1 type, namely Herbal hand soap. Because most of the people in San Sai Mahawong sub-district are farmers and prefer to cultivate many medicinal plants. It shows that the herbs in these communities will be able to generate income and provide an alternative career path for the people in the sub-district. This research can enable the locality to have a learning center or community learning center. To transfer knowledge in product development and organize agrotourism by drawing on the strengths of the area that focuses on integrated farming as a point that can create value for products and services in the community This enables communities to be self-reliant in a sustainable manner and lead to a strong community and encouraging people in the community to reduce their expenditures by growing seasonal vegetables for their households.