Vol. 24 No. 43 (2023): August - December 2023

Research Articles

• Comparison of the Effectiveness of Advertising Content on the Facebook Page for Sales Generation of Powdered Riceberry Products

  Pattitar Champagern, Pataraporn Sangkapreecha

  1-18

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• Lean Capability, Learning Organization, and Entrepreneurial Orientation Influencing Firm Performance of Furniture Business in Bangkok after Covid-19 Pandemic

  somporn panyindee, Pichet Musikapodok, Prapassara Kongsatitporn, Janjirapon Panyindee

  19-36

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• Marketing Strategiesand Selling Behaviors of Thai Herbal Products through Online Media during the Covid-19 Situation in the Bangkok Metropolitan Area Marketing Strategiesand Selling Behaviors of Thai Herbal Products through Online Media during the Covid-19 Situation in the Bangkok Metropolitan Area

  Benjawan Bowonkulpa, Thiti Sirisonk, Vibool Chinburapa, Paphawan Amarekajorn, Kanokwan Khanthong

  37-51

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• The Relationship Between Rate of Return and Stock Price of the Companies Listed on the Stock Exchange of Thailand in TheService Sector

  Pijak Chantaviroj, Kittichai Thavornthammarit, Kaisang Kunpat, Benchamat Panchai, Wittaya Arunsiripetch

  52-66

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