A Business analytics of a leading halal hotel in in Situbondo, Indonesia

Abstract

The aim of this study is to determine the strengths, weaknesses, opportunities, and threats faced. The right strategy with key business analysis tools: SWOT, IFAS, EFAS analysis to apply to leading halal hotels in Situbondo. Indonesia, In-depth interviews with key informants are main research tools. Qualitative and documentary research is used in research methods. Data were analyzed using descriptive content analysis. From the results of this study, its strengths include the relatively complete and adequate hotel facilities. competitive price the location is quite good. Friendly staff. Weaknesses include promotion and marketing. The number of rooms that can meet the needs of the guests is less. The recruitment system is also family oriented. and continually develop, improve, maintain, and repair the hotel. Provide ongoing staff training. Opportunities The hotel caters to both Muslim and foreign travelers and visitors. Good cooperation with suppliers, natural conditions that attract tourists to Situbondo, high per capita income of tourists provides opportunities for tourists to travel longer and therefore longer stay in hotels. more prominent market the share of hotel occupancy comes from foreign tourists and there is a demand for hotel restaurant products from outsiders who are not inhouse hotel guests. The threats facing include many similar halal hotels. rapid technological development number of newcomers entering the hotel industry and the increasing number of amenities and service quality of competing hotels. The right strategy to implement is a growth-oriented strategy. In addition, the establishment of a strategy for halal procedures in hotel management for business continuity. financial risk management and the development of customer engagement is carried out throughout the business in accordance with certified Halal procedures and regulations.