The motivation of the elderly to use the Bangkok Metropolitan Medical Service Application in Bangkok Metropolitan Region

บทคัดย่อ

The research subject, “The motivation of the elderly to use the Bangkok Metropolitan Medical Service Application in Bangkok Metropolitan Region”, the objective was to investigate the motivations for using medical applications for the elderly, compare the motivations for using medical applications for elderly classified them according to individual factors and investigate the marketing mix factors which affect the motivations for using medical applications of elderly people located in Bangkok and surrounding provinces. The researcher selected 400 samples of elderly people who use the application to provide medical services in Bangkok and surrounding. This research used questionnaires and analysis by descriptive statistics, t-test to, one way ANOVA, and multiple regression equations
The results of the study found that most of the samples were male, 60-65 years old, with Bachelor's degree or equivalent, Retired, Civil servant/state enterprise have marital status have low average monthly income of 30,000-140,000 baht. In the behavior of the elderly regarding the use of medical applications, it was found that the respondents had a level of opinion on the marketing mix factor ( = 3.26) when considering each aspect. Sorted from dog to dog as follows: Person ( = 3.32) followed by marketing promotion and the last place is the price ( = 3.16) respectively. Comments on Elderly Motivation to Use Medical Services Applications, it was found that the respondents had the elderly's motivation level in using the medical service application ( = 3.32) when considering each item. The top 3 rankings are as follows: Medical service providers providing necessary information continuously ( = 3.43), followed by family Always giving advice on how to use the Medical Service Application ( = 3.40), and finally, you are satisfied with the results of using the Medical Service Application ( = 3.07) accordingly. Compare the motivation of the elderly to use the medical service application. Classified by demographic factors of the elderly found that age, occupation, marital status, and average monthly income were different. There are different incentives for using the medical service application. Service channels, marketing promotion, process, and physical, it was found these four aspects influenced the motivation of the elderly to use the medical service application in Bangkok and the Bangkok metropolitan area. Statistically significant.