Vol. 27 No. 49 (2026): July - December

Research Articles

• The Application of the Accounting Information System to Prepare Production Cost Data Through Operational Research of Solve the Problem of Loss in the Case of Community Enterprise Study, Wheat Tea Processing Group in Nan Province

  Primaporn Inkhow

  1-13

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• An Analysis of Digital-Era Graduates Attributes Affecting the Demand of Private Companies in Bangkok

  Pramjai Ouejit

  14-28

  • PDF

• Happiness, Satisfaction, Online Fandom Activities, Socioeconomic Status, Social Media, and Sales Promotion Affecting the Repurchase Intention of K-Pop Concert Tickets among Fan Club Members in Bangkok

  Waraporn Sangsong, Nittana Tarnittanakorn

  29-45

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• Factors Affecting Online Fashion Purchase Intention among Generation Z Consumers in Bangkok and its Metropolitan Area: The Roles of Social Media Self-presentation, Trend Perception, Price Perception, Product Experience, and Satisfaction

  Pornwisa Champangern, Nittana Tarnittanakorn

  46-60

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• Value-Added Tax Burden and Branch Margin Quality in a Pharmacy Chain

  Kridsadadanudej Wongwejwiwat, Jainuch Kanchanapoo

  61-76

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• Accounting System Design Under an Information Technology Environment to Reduce Errors and Delays: A Case Study of a Fabric and Yarn Wholesale Business in Bangkok Yai District

  Nutchana Chaobon, Deja Lojnsirisilp

  77-86

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• Factors Influencing the Intention to Invest in Digital Token Platforms Backed by Real Estate Assets

  Panida Sukjai, Jiroj Buranasiri

  87-104

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• The Effect of Financial Structure Ratio and Profitability Ratio on the Company Value of Companies Listed in the Stock Exchange of Thailand in Service Industry

  Romklao Sintam, Nattanant Noomhorm

  105-116

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• Factors Influencing Consumer Trust in Purchasing Fashion Clothing Through Global Short - Video Platforms in the Form of Live Commerce

  Pichaya Nin-ake, Penjira Kanthawongs

  117-135

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