วารสารวิทยาการจัดการและการสื่อสาร

ปีที่ 3 ฉบับที่ 1 มกราคม - มิถุนายน 2567

ISSN 2821 - 9821 (Print)

ISSN 2821 - 9562 (Online)

Published: 2024-06-25

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Researh article

The Effect of Perceived Service, Service Understanding, Service Satisfaction on Repurchase of 7-Eleven Customer in Bangkok

Natthanan Thitiyapramote, Tidatip Ramruoy, Peerada Kamwas, Piya Wattapanich, Sukasem Langkhunsaen, Nattawut Panya, Prathan Kaewkampol

1 - 28

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The influence of usage behavior on the motivation to open the TikTok application of students in Chiang Mai Province

Pongkhun Roongsawang , Yanakit Chaimongkol

29 - 50

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Public Relations Strategy of BG Pathum United Football Club to Increase Engagement from Supporters and Sponsors

Natwipa sinsuwan, Nipapron Janprasert

51 - 86

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Factors affecting the success and failure of business operations for students in the field of entrepreneurship. Faculty of Management Science, Chiang Mai Rajabhat University

Peemaphon Maneetorn, Sirijan Chuasuwan, Phatcharin Udomjaratdet, Waraman Namwong, Ratchanee Soukaew, Phuriwat cheekham, Krongjit Wannawong

113 - 136

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Academic article

Leadership Qualities Impacting Organizational Effectiveness

Kittaporn Thasod, Kasikorn ketchai, Rolsukhon Kunakaew, Athit Chuangpoom

87 - 112

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