Factors Affecting Students' Choice of Private Dormitory Rental Service Rajamangala University of Technology Lanna Nan

Abstract

The objective of this article is to 1) to study personal factors affecting the selection of private dormitory rental services. Of students of Rajamangala University of Technology Lanna, Nan 2) to study service factors affecting the selection of private dormitory rental services of students of Rajamangala University of Technology Lanna Nan is a quantitative research. The sample was 280 students of Rajamangala University of Technology Lanna, Nan, obtained by simple random sampling. The research tool was a questionnaire. The statistics used in the data analysis were frequency distribution, percentage, mean and standard deviation.

          The results showed that Most of the respondents were male students. The average age is between 20-22 years old, studying at the bachelor's degree level. The average monthly income is 5,001-10,000 baht. Most of the sources of income come from borrowing KK. And lived in a dormitory near Rajamangala University of Technology Lanna, Nan. As for the factors affecting the selection of private dormitory rental services among students of Rajamangala University of Technology Lanna, Nan, overall were at a moderate level with an average mean of 3.38. The most was marketing promotion with an average of 3.85, followed by personnel serving an average of 3.61, service with an average of 3.38, location with an average of 3.29, price with an average of 3.16, and respectively. Finally, the room style has an average of 3.00.