Published: 2026-04-25

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Research Articles

BEHAVIORS AND DEMANDS OF TOURISTS TOWARDS PARTICIPATING OF SPORTS ACTIVITIES TO PROMOTE SPORTS CITY OF PHUKET PROVINCE

Adtaya Pigunparungrod, Sirichai Khorjarern

1-14

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MARKETING MIX FACTORS INFLUENCING ONLINE PURCHASE DECISIONS ON THE TIKTOK APPLICATION

Aphisit Chamchueay, Chinnaso Visitnitikija, Watchara ํYeesoontes

15-25

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PERI-URBAN AGRICULTURAL LIVELIHOOD PERSISTENCE AND URBAN EXPANSION IMPACTS ON FARMERS: A CASE STUDY OF KO TAEO SUBDISTRICT, MUEANG DISTRICT, SONGKHLA PROVINCE

Suparat Pinsuwan, Nisakorn Klanoarong

26-36

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COMPONENTS OF THE EDUCATIONAL ECOSYSTEM SUPPORTING ENTREPRENEURIAL SKILLS ENHANCEMENT OF BUSINESS ADMINISTRATION STUDENTS AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY

Sasinan Sastsara, Teerawat Montaisong, Achara Niyamabha

47-57

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THE COMMODIFICATION OF BELIEFS INTO DIGITAL CULTURAL PRODUCTS: A CASE STUDY OF CULTURAL VALUE CREATION OF SPIRITUAL CONTENT ON YOUTUBE

Phitsanu Aphisamacharayothin

58-69

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HUMAN RESOURCE MANAGEMENT FACTORS AFFECTING EMPLOYEE WORK PERFORMANCE AT UNITED TECHNOLOGY DEVELOPMENT CO., LTD. AND ITS AFFILIATED COMPANIES

Pharida Inyai, Chinnaso Visitnitikija

70-79

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GUIDELINES FOR DEVEL0PING THE MANAGEMENT BEHAVIOR OF SCHOOL ADMINISTRATORS TO CREATING A HAPPY ORGANIZATION UNDER THE BANGKOK METROPOLITAN SECONDARY EDUCATION SERVICE AREA OFFICE 2

Thasporn Kettanom

80-91

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THE RELATIONSHIP BETWEEN SET ESG RATING, INDUSTRY TYPE AND PROFITABILITY OF THAI LISTED COMPANIES

Sasakorn Tanasarnsopon, Suna Sudhikiat, Sukmongkol Lertpiromsuk

92-102

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A MANAGEMENT MODEL BASED ON KING’S PHILOSOPHY FOR DEVELOPING STUDENT QUALITY AT WAT THUNG BUA SCHOOL, SONGKHLA PRIMARY EDUCATIONAL SERVICE AREA 1

Pumpoung Sangpong

115-125

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HEALTH LITERACY AND HEALTH BEHAVIORS AMONG THE ELDERLY IN KUNG TAPAO SUBDISTRICT MUEANG DISTRICT UTTARADIT PROVINCE

wasana Boonyamanee, Kanyavee Khamthapthim, Kannitha Nongkhai, Ratchaman Srikaraket, Tassanee Raya

126-135

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MARKETING MIX FACTORS INFLUENCING HOT POT CONSUMPTION BEHAVIOR AMONG ADOLESCENTS IN PHITSANULOK PROVINCE

Methee Wisetketkan

136-147

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ONLINE MARKETING MIX AND TRUST AFFECTING PURCHASING DECISIONS FOR FASHION CLOTHING VIA TIKTOK LIVE IN HAT YAI DISTRICT, SONGKHLA PROVINCE

Peerapong Sanguansin, Thanut Dodjedrew, Anuwat Songsom

148-159

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THE INFLUENCE OF TECHNOLOGY ACCEPTANCE AND ELECTRONIC SERVICE QUALITY ON PURCHASE DECISION ON THE SHOPEE PLATFORM AMONG CONSUMERS IN HAT YAI DISTRICT, SONGKHLA PROVINCE

Janthakan Anorat, Sujittra Chaiyapong , Anuwat Songsom

160-170

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GUIDELINES FOR MANAGING LOCAL IDENTITY-BASED TOURISM TO ENHANCE COMMUNITY-BASED TOURISM IN NAKHON SI THAMMARAT PROVINCE

Thitima Rattanapong, Kanit Khiaowichai

171-182

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QUALITY OF LIFE AFFECTING WORK PERFORMANCE OF SECURITY SCREENING OFFICERS AT AIRPORTS OF THAILAND PUBLIC COMPANY LIMITED, SUVARNABHUMI AIRPORT

Nannapat Waiyanan, Chinnaso Visitnitikija

193-203

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MANAGEMENT GUIDELINES FOR MOBILIZING RESOURCES FOR SMALL EDUCATIONAL INSTITUTIONS UNDER SAKON NAKHON PRIMARY EDUCATION SERVICE AREA OFFICE

Jagkraphong Jagsit, Sunisa Wongari, Suchada Bubpha

214-222

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A STUDY OF COMPETENCY IN RESEARCH FOR LEARNING DEVELOPMENT SKILL OF STUDENTS IN THE GRADUATE DIPLOMA PROGRAM IN TEACHING PROFESSION AT NAKHON SI THAMMARAT RAJABHAT UNIVERSITY

Kusuma Jaisabuy, Thanatep Namponwatthanakul

223-233

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DEVELOPMENT OF A LEARNING ECOSYSTEM MANAGEMENT MODEL BASED ON PARTICIPATORY MANAGEMENT TO ENHANCE THE DESIRABLE CHARACTERISTIC OF LIFELONG LEARNING AMONG STUDENTS AT PRIMARY SCHOOL STUDENTS

Ekarat Thoongourn

234-249

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MARKETING MIX FACTORS AFFECTING THE DECISION TO USE ARIMASSAGE HEALTH MASSAGE SERVICES

Ari Kishi, Chinnaso Visitnitikija, Watchara yeesoontes

250-261

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DEVELOPING SCIENTIFIC PROBLEM - SOLVING ABILITIES USING PROBLEM - BASED LEARNING COMBINED WITH VIDEO MEDIA FOR MATHAYOM SUKSA 3 STUDENTS AT SATREE THUNGSONG SCHOOL

Narumon Rattanaburee, Anchalee Saengawut, Sirisawat Thongkanluang

262-273

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ONLINE MARKETING COMMUNICATION STRATEGIES OF COFFEE SHOP ENTERPRENEURS IN SHANGHAI

Ma Yinuer, Puripat Keawtathanawatthana, Chamroen kungkasri, Danai Chotsaeng, Nisakorn Yindeechan

274-287

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THE SYMMETRY OF CHINESE CHARACTER STRUCTURES AND STRATEGIES FOR DEVELOPING CHINESE CHARACTER TEACHING AND LEARNING FOR THE CHINESE LANGUAGE PROGRAM, FACULTY OF HUMANITIES AND SOCIAL SCIENCES, MUBAN CHOMBUENG RAJABHAT UNIVERSITY

Panukorn Jansawang

288-301

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FACTORS AFFECTING THE DECISION TO TRAVEL TO CHACHOENGSAO PROVINCE AFTER THE COVID-19 PANDEMIC

Angkana Visitnitikija, Sutham Pongsomlarn, Suthikorn Kingkaew

302-315

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Academic Article

GOOD GOVERNANCE IN THE MANAGEMENT OF INTELLECTUAL PROPERTY RIGHTS OF RAJABHAT UNIVERSITIES IN THE NORTHERN REGIONAL GROUP OF THAILAND

Waraporn Atsawalapsakun, Methaporn Chanthai

37-46

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STRATEGIC MANAGEMENT IN A BANI ENVIRONMENT

Vipavee Valeepitakdej, Sawanya Pinniem, Surisa Prasitsaengaree

103-114

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DEVELOPMENT OF AN ONLINE COUNSELING MODEL IN JUVENILE JUSTICE SYSTEM

Sidhaya Anuson

182-192

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THE SANGHA ADMINISTRATIVE MONKS AS DEVELOPMENT LEADERS IN THE DIGITAL AGE: APPROACHES TO EMPOWERMENT THROUGH WISDOM AND TECHNOLOGY

Phrapalad Sirapop Ngamriab, Phrasamu Thanapat Tipwong, Direk Nunklam, Detchat Treesub

204-213

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