Published: 2026-05-25

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Research Articles

INFLUENCE OF SERVICE MARKETING MIX ON PURCHASE DECISION FOR BEVERAGES FROM FRANCHISE STORES IN MUEANG DISTRICT, SONGKHLA PROVINCE

Teeraporn Tongkachok, Jiratip Jantarakhon, Narakorn Khunthong, Molthida Wongbua, Lakkana Chumchua, Sarita Samnasuk

1-16

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STUDENT HAPPINESS AT THE COLLEGE OF MUAY THAI STUDY AND THAI TRADITIONAL MEDICINE MUBAN CHOMBUENG RAJABHAT UNIVERSITY

Yasamon Latainin, Panitcha Jongsupangkul

17-28

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A STUDY ON SCHOOL EFFECTIVENESS IN KHUKHAN DISTRICT GROUP UNDER SISAKET PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Maneerat Thongsu, Charoenwit Sompongtam, Tanasak Khaykratok, Sirima Boonkuson

29-37

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THE SERVANT LEADERSHIP OF SCHOOL ADMINISTRATOR IN THE 21ST CENTURY AFFECTING THE STUDENT CARE AND SUPPORT SYSTEM OF SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE NAKHON SI THAMMARAT

Nattapat Pasuhirannikorn, Thanatcha Rattanapan, Nopparat Chairueng

38-49

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AREA-BASED DEVELOPMENT FOR POVERTY ALLEVIATION THROUGH SUSTAINABLE LIVELIHOODS FRAMEWORK: A CASE STUDY OF TAMIANG SUBDISTRICT, PHANOM DONG RAK DISTRICT, SURIN PROVINCE

Ladawan Puntayoung, Ubonwan Suwannapusit

50-61

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THE EFFECT OF MOTIVATION ON WORK PERFORMANCE OF PERSONNAL OF THE PERMANENT SECRETARY MINISTRY OF HIGHER EDUCATION SCIENCE RESEARCH AND INNOVATION

Sujinda Sanghirun, Apichat Pansuwan

62-73

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DEVELOPING THE CULTURAL CAPITAL OF ANCIENT COMMUNITIES IN KORAT THROUGH SOCIAL POWER

Phonsetthi Wuttipanyaisakun, Paiwan Purimart

74-86

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THE SCRIPT DOCTORING OF SERIES SCREENPLAY IN THE AGE OF STREAMING PLATFORM: A CASE STUDY OF “EXTRAORDINARY SIAMESE STORY OF: ENG & CHANG” (2020) AND 23:23 (2023)

Tanachon Chandruang, Chalongrat Chermanchonlamark

87-95

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CHIANG SAEN LEARNING COMMUNITY: THE CREATIVE PROCESS OF CITY DEVELOPMENT BASED ON ECOLOGICAL AND CULTURAL DIVERSITY

Phrakhru Sutthawatthanabandit (Theerawat Sesapunyo), Phra Ratchawachirakani (Prasert Panyawachiro)

96-108

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DEVELOPMENT OF ART ACTIVITIES TO PROMOTE COLLABORATION FOR VISUALLY IMPAIRED LOWER ELEMENTARY STUDENTS

Natnicha Ngamvichchukorn, Sirikoy Chutataweesawas

109-118

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ADMINISTRATORS’ COMPETENCIES AFFECTING THE IMPLEMENTATION OF THE INTERNAL QUALITY ASSURANCE SYSTEM IN SCHOOLS UNDER TRANG PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Thidarat P hetnak, Nilrat Navagitpaitoon, Nopparat Chairuang

129-140

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PUBLIC PARTICIPATIONS IN THE LOCAL DEVELOPMENT PLAN OF BANKROD TOWN MUNICIPALITY, BANG PA-IN DISTRICT, PHRANAKHON SI AYUTTHAYA PROVINCE

Napharat Waivichian, Apichat Pansuwan

141-153

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QUALITY MANAGEMENT OF VEHICLE TAX PAYMENT SERVICES AT PROVINCIAL LAND TRANSPORT OFFICE OF AYUTTHAYA

Waiwit Hamontee, Apichat Pansuwan

154-165

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CONCEPTUAL METAPHOR OF LIFE AS A WATER JOURNEY IN FORTUNE STICK TEXTS OF FIRST-CLASS ROYAL TEMPLES IN THE LOWER NORTHERN REGION OF THAILAND

Ratchata Maakat

166-178

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EFFECTS OF ORGANIZING MATHEMATICS LEARNING ACTIVITIES USING CONCEPT-BASED INQUIRY ON MATHEMATICAL REASONING ABILITY

Kaninwasa Chiangin, Pairot Nuamnoom

190-200

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THE MORALE AND MOTIVATION AFFECTING JOB PERFORMANCE OF ACADEMIC SUPPORT STAFF AT PHRANAKHON SI AYUTTHAYA RAJABHAT UNIVERSITY

Panupan Panrum, Apichat Pansuwan

201-209

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THE DEVELOPMENT OF PERFORMANCE COMPETENCIES OF PERSONNEL IN SUBDISTRICT ADMINISTRATIVE ORGANIZATIONS BANG PAHAN PHRA NAKHON SI AYUTTHAYA

Apichat Baipho, Apichat Pansuwan

220-231

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BEFORE BECOMING “KHONG DEE PAK THAI”: THE FORMATION AND ORIGINS OF BEING SOUTHERN IDENTITY IN THE NATION STATE AND THAINESS CONTEXT, 1910S - 1960S

Pornchai Nakseethong

232-243

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COMMUNICATION MANAGEMENT FOR NURSE EMPOWERMENT

Uraiwan Wuttikat

244-261

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STATE OF THE PROBLEMS AND SOLUTIONS IN THE ACADEMIC ADMINISTRATION OF PONDOK SCHOOLS ALONG THE KHLONG SAEN SAEP AREA, BANGKOK

Somsak Wongsaman, Ibrahem Narongraksakhet ‎

262-272

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A STATISTICAL MODEL OF FACTORS INFLUENCING SELF-REGULATED LEARNING IN ONLINE LEARNING AMONG UNDERGRADUATE STUDENTS AT BURAPHA UNIVERSITY

Supukjira Promsuwicha, Supakorn Ounsiri

273-284

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THE ROLE AND POLITICAL COMMUNICATION PROCESS OF TRAIRONG SUWANKIRI: A STUDY OF THE PERIOD 1980 - 2022

Supakarn Chairerg, Krittakorn Thongnok

285-292

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DEVELOPMENT OF A HEALTH PROMOTION SYSTEM TO REDUCE COMPLICATIONS OF DIABETES MELLITUS IN PEOPLE WITH MOBILITY DISABILITIES

Pichit Purimart , Phrakhrupariyattiwisutthibandit (Niwet Jongjaengklang), Phrakrubanphotbhavanavithan (Manin Khanlao)

293-305

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SUSTAINABILITY LEARNING IN COSMETICS SMES: INFLUENCE ON GREEN PRODUCT INNOVATION AND COMPETITIVENESS

Panuschagone Simakhajornboon

306-323

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THE STUDY OF POLITICAL INFORMATION CONSUMPTION BEHAVIOR ON SOCIAL MEDIA: A CASE STUDY OF ELIGIBLE VOTERS IN NAKHON SI THAMMARAT PROVINCE

Krittakorn Thongnok, Supakarn Chairerg

324-331

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STRATEGIES FOR USING GAMECOCK SPORT TO PROMOTE CULTURAL TOURISM IN NAKHON NAYOK PROVINCE

Suttichai Srikhumnual, Vichit Imarom, Kanit Kheovichai

332-345

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Academic Article

INTEGRATING INFORMATION TECHNOLOGY TO ENHANCE THE EFFICIENCY OF BUDDHIST EDUCATIONAL ADMINISTRATION

Apichat Rodniyom, PhraSrivajarasartbundit Chamnan, PhrasamuhPrasertchai Saeoung, Pipat Kaewsai

119-128

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THE STATUTES OF LIMITATIONS IN CRIMINAL PROSECUTIONS BY PUBLIC PROSECUTORS AND PRIVATE INDIVIDUALS

Jaruayporn Hemrangsee

179-189

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SATISFACTION OF SERVICE USERS WITH ONLINE JUSTICE SYSTEMS: A LITERATURE REVIEW AND INTEGRATIVE CONCEPTUAL FRAMEWORK

Sidhaya Anuson, Woratouch Witchuvanit

210-219

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